By: Will Rico Brooklyn Community Services (BCS) awarded its 2010 “Partner in Industry Award” to Tanner Bolt & Nut Corp, a local Brooklyn business. BCS recognized Tanner for its onsite job training of adults with disabilities. In 2010, Tanner worked with Brooklyn Unlimited to setup a “workstation” (training site) within its 25,000 sq. ft. warehouse […]

By: Adrian Miller If you’re a respected member of a business or social network, you’ve inevitably been posed the question, “Can I pick your brain?” Besides just the ugly visual, there is something very selfish about this common request; particularly in a networking setting.

By: Gil Effron There was a time when the world of advertising cared only about the “features” a product had. It came in four colors, three sizes, and two shapes. That was really all that was ever needed to say. Then some high-powered Madison Avenue advertising executive discovered the importance of translating features into “benefits.” […]

By: Art Sobczak An article that originally appeared in the New York Times on October 15, 1997, titled “In War Against No-Shows, Restaurants Get Tougher,” by William Grimes is especially relevant for us as salespeople. Here is an excerpt: Gordon Sinclair, the owner of Gordon restaurant in Chicago, had an epiphany about 10 years ago […]

By: Alice Kemper We all do it. We all go to a variety of networking functions: mixers, meetings, seminars, conferences. Just showing up certainly doesn’t guarantee getting connected or meeting people who are your buyers or can get you closer to your decision maker. Just showing up certainly doesn’t guarantee that you will increase your […]

(And run your business, instead of your business running you!) By: Gil Effron It seems like wherever you turn these days, someone is telling you that you should be working “on” your business, and not so much “in” your business. They’re telling you that you should be focusing on your company’s purpose, vision, direction, strategy, […]

By: Mike Rosen There was a time when marketing was like a strong, aggressive salesman in your face. In fact, it was all about how many faces you could get in front of and how aggressively could you get them into the tent. Push the product, promote the service, and push the deal.

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By: Bernadette Doyle The thank you page is one of the most overlooked places of real estate on the web. That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more business and further your relationship with a new client on your thank-you page. That client has […]