By: Alice Kemper We all do it. We all go to a variety of networking functions: mixers, meetings, seminars, conferences. Just showing up certainly doesn’t guarantee getting connected or meeting people who are your buyers or can get you closer to your decision maker. Just showing up certainly doesn’t guarantee that you will increase your […]

(And run your business, instead of your business running you!) By: Gil Effron It seems like wherever you turn these days, someone is telling you that you should be working “on” your business, and not so much “in” your business. They’re telling you that you should be focusing on your company’s purpose, vision, direction, strategy, […]

By: Mike Rosen There was a time when marketing was like a strong, aggressive salesman in your face. In fact, it was all about how many faces you could get in front of and how aggressively could you get them into the tent. Push the product, promote the service, and push the deal.

By: Bernadette Doyle The thank you page is one of the most overlooked places of real estate on the web. That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more business and further your relationship with a new client on your thank-you page. That client has […]

By: Adrian Miller We’ve all been guilty of one or two networking gaffes over the years, but if you’re consistently making these faux pas, you’re missing out on valuable business opportunities. Number 10 – Not Saying Thank You to the Person Who Made the Introduction An introduction is a gift. Treat it as such. Thank […]

By: Adrian Miller No, that’s not an error. I didn’t mean to ask you “why” you are in business. My question isn’t about your goals, your aims, your vision, your mission, your business plan, your targets, or any of the other stuff that come together and answer the “why you are in business” question. I’m […]

By: Paul Lemberg It’s the oldest sales tactic in the world… Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, “Does it work?,” but rather, “Can you live with the bargain?”

Extreme makeovers make for exciting TV as they feature emotionally charged situations and dramatic improvements to houses, landscapes, the clothes we wear, and so on. The extreme makeover has now made its way into business in a serious way thanks to Gil Effron, a 30-year marketing veteran, and his 10-Day Marketing Makeover approach.

By: James P. Farrell Nobody likes to receive a complaint but if you are in the business of providing a product or service, then they are inevitable. It is impossible to please everybody all of the time. The best way to combat it is to view a customer complaint as an opportunity to achieve something […]