The City of Brno – second largest city of the Czech Republic has the pleasure of inviting you to its presentation in New York. Day 1 will introduce the exceptional cultural and architectural genius loci of Brno. It will be dedicated to famous UNESCO listed functionalist Villa Tugendhat. Day 2 will introduce the business, research […]
By: Dawn Fotopulos Melea Seward, a good friend and social media guru, said something that really made me stop dead in my tracks. She said “everyone is so worried about getting a million followers on Twitter, what about the people that are right around them? They get ignored.” Melea’s right. It was an OMG moment.
By: William E. Miller As the economy slowly recovers, companies are beginning to hire again. Unemployment is still high and many job applicants have been unemployed for many months. Since companies have not had robust hiring initiatives, their internal hiring skills may be a little “rusty” – not to mention new managers who may have […]
By: Adrian Miller When you come across the phrase the art of the soft sell, you might focus your attention on the word “soft.” You might not even do this consciously; many salespeople don’t. And based on this unconscious focusing, you may lead yourself to believe that the difference between conventional selling and “soft” selling is…well, […]
By: Gil Effron CBS runs a series called Undercover Boss. While a little too melodramatic for my tastes, the moral of the story is germane for every business owner and for everyone responsible for sales and marketing. In case you haven’t seen Undercover Boss, the premise is that a boss, CEO, or president of a […]
By: Will Rico Brooklyn Community Services (BCS) awarded its 2010 “Partner in Industry Award” to Tanner Bolt & Nut Corp, a local Brooklyn business. BCS recognized Tanner for its onsite job training of adults with disabilities. In 2010, Tanner worked with Brooklyn Unlimited to setup a “workstation” (training site) within its 25,000 sq. ft. warehouse […]
By: Adrian Miller If you’re a respected member of a business or social network, you’ve inevitably been posed the question, “Can I pick your brain?” Besides just the ugly visual, there is something very selfish about this common request; particularly in a networking setting.
By: Gil Effron There was a time when the world of advertising cared only about the “features” a product had. It came in four colors, three sizes, and two shapes. That was really all that was ever needed to say. Then some high-powered Madison Avenue advertising executive discovered the importance of translating features into “benefits.” […]
By: Art Sobczak An article that originally appeared in the New York Times on October 15, 1997, titled “In War Against No-Shows, Restaurants Get Tougher,” by William Grimes is especially relevant for us as salespeople. Here is an excerpt: Gordon Sinclair, the owner of Gordon restaurant in Chicago, had an epiphany about 10 years ago […]
