By: Paul Lemberg It’s the oldest sales tactic in the world… Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, “Does it work?,” but rather, “Can you live with the bargain?”
Extreme makeovers make for exciting TV as they feature emotionally charged situations and dramatic improvements to houses, landscapes, the clothes we wear, and so on. The extreme makeover has now made its way into business in a serious way thanks to Gil Effron, a 30-year marketing veteran, and his 10-Day Marketing Makeover approach.
By: James P. Farrell Nobody likes to receive a complaint but if you are in the business of providing a product or service, then they are inevitable. It is impossible to please everybody all of the time. The best way to combat it is to view a customer complaint as an opportunity to achieve something […]
By Bill Hogg Positive Sales Team Your sales and customer service team are the primary customer contact for every business. What does their attitude say about your company? If some of your team are not communicating the message you want, here are 10 questions to ask yourself to ensure they stay positive, focused on message […]
New York City weather works in extremes. Whether it be during the snowy, biting winters or in the sweltering summer heat, New Yorkers spend their lives learning how to adapt. Unlike tropical areas, New York City does not have the privilege of humidity. In some cases, dry, hot summer heat can be even worse. Trekking […]
While only a few more weeks of summer remain, there’s still plenty to do before the season is over. Several outdoor festivals are taking place throughout Manhattan in August, so you can shop and eat your way through various cultural hubs and make the most out of these last few weeks of warm weather. These […]
